On Jan. 18 the Catholic Courier debuted an e-mail newsletter called Catholic Courier eNews.
This first edition included photos, graphics and links to articles on the Courier‘s Web site about Bishop Matthew H. Clark’s announcement — made that same day — that the diocese would soon be closing 13 schools. The newsletter allowed the Courier to avoid the limitations on timeliness imposed by deadlines for the newspaper’s weekly and monthly print publications, and provide readers with the comprehensive and up-to-date information on this important topic, said Karen M. Franz, the Courier’s general manager/editor.
The eNews also will help make people aware of the Courier‘s Web site, www.CatholicCourier.com, and provide a vehicle for weekly news after the Courier’s regionalized weekly print editions are discontinued at the end of this month, she said.
The eNews will be distributed on a weekly basis beginning Feb. 1 and will direct recipients to the Courier‘s Web site for breaking news, Bishop Clark’s weekly column, a calendar of events and other time-sensitive material, she said.
The Jan. 18 eNews was sent to 2,600 e-mail addresses, according to statistics provided by Mason Selkowitz McDermott, the marketing firm that produced the newsletter. On average, the newsletters the firm develops are opened by approximately 39 percent of recipients, but 50.8 percent of recipients opened Catholic Courier eNews, according to Jim Dennis, the firm’s executive vice president for interactive multimedia. What’s more, 53 percent of those who opened the newsletter also clicked on links to the articles, he said.
“We have never seen a higher rate of response,” said Helen McDermott, president of Mason Selkowitz McDermott and a member of the Catholic Courier‘s board of directors. “The responses also seemed to come much quicker than usual. Obviously the relevance of the content was the reason for the response.”
Several eNews recipients said they liked the newsletter, especially its timeliness and accessibility.
“I really appreciate keeping in contact and learning all about life there in the Diocese of Rochester,” Maryknoll Father James Weckesser wrote from Santiago, Chile, who had received the newsletter as a registered user of CatholicCourier.com.
EDITOR’S NOTE: To sign up for Catholic Courier eNews, send an e-mail to LatestNews@CatholicCourier.com.