iPods, travel, golf prizes await respondents to Catholic Courier's readership survey - Catholic Courier

iPods, travel, golf prizes await respondents to Catholic Courier’s readership survey

Just over five months ago, the 115-year-old Catholic Courier was transformed from a weekly newspaper into a multimedia news outlet, providing information through monthly, weekly and Web-based vehicles. At the same time, the Courier added about 70,000 new readers, about whose interests the Courier staff could only guess before.

Given all that change, we thought it was high time to ask readers old and new how we’re doing.

And to encourage you to spend 15 minutes or so completing the survey, we’ve lined up the following prizes: a full-year family membership to Chili Country Club ($855 value); two Delta Chelsea Toronto hotel getaway packages ($400 value); 10 20-GB iPods ($300 value); five pairs of roundtrip fast-ferry tickets to Toronto on The Breeze ($160 value); and coupons for free video rentals, courtesy of Wegmans. All eligible survey respondents will be entered in drawings for these fantastic prizes.

“We want to know whether the monthly, weekly and Web products are meeting readers’ needs,” said Karen M. Franz, the Courier‘s general manager/editor. “We also want to know which features are most popular with readers, which are not being well-read and what additional types of coverage readers would like to see.”

Franz explained that the Courier has conducted such surveys every few years to take the pulse of the 45,000 or so Catholics who received the paper prior to the format change in April 2004.

“But we really have no information on what new Courier recipients are interested in reading about,” she said, noting that the newspaper’s staff needs to find out whether their hard work over the last several months is translating into satisfaction among readers old and new.

The survey’s secondary purpose is to garner information the Courier‘s advertising staff can use to obtain additional advertising support, Franz said. She noted that advertising revenues offset the costs of producing and distributing the Courier, thus holding down fees to parishes and direct subscribers.

The survey can be accessed at www.pulseresearch.com/catholiccourier or from an advertising link found on every page of CatholicCourier.com.

It contains a variety of questions about editorial and advertising content in the monthly Courier, which goes out to approximately 115,000 Catholic households in the diocese; the weekly edition, which is distributed inside parish bulletins in three regionalized versions (Monroe/Livingston, Finger Lakes and Southern Tier); and this expanded Web site, which now offers full content from the print publications.

The confidential survey is being administered by the independent firm Pulse Research, based in Oregon. Pulse will report data to the Courier in the aggregate only, meaning that no individual’s information will be identifiable.

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