To the editor:
I just heard my first-ever radio commercial promoting a Catholic School in Rochester and it was for Bishop Kearney High School — what a nice effort! We must have more of the same from Bishop Clark concerning all of our Catholic schools. He should personally promote our great Catholic Schools with as much, if not more effort, as he has put in his recent Diocesan Catholic Ministries Appeal. He cannot delegate his critical role! I recommend he take the approach of the principal of the Charles Finney School — get on the radio quite often, speaking personally on how great his schools are and what they have to offer. He must take more of an interest in these schools and make this one of his top priorities and visit these schools every week — devote one hour of one day per week to this effort.
To me and many other parents, our schools are about loyalty, loving your schools, caring for people, teamwork, competence, and the future of the Catholic community. Our efforts to promote Catholic schools must be better advertised and not just to parishes, but the entire Rochester-area community. We need our Bishop to come forward and actively engage for all to see that he wants to stop enrollment from continuing to decline and stop more schools from being closed. We need more of his personal involvement to turn this around and give it more visibility!
Michael R. Sayers
EDITOR’S NOTE: Diocesan and private Catholic schools periodically use radio in ad campaigns, which are timed to coincide with such events as Catholic Schools Week, open houses, entrance exams and registration. Such ads generally run on stations popular with young listeners and/or their parents.